(overheard at ETRE – more insights here)
The short answer is: Yes.
How We’re Riding Out the Recession
1. We Sell
The Pro account release added a revenue stream to help support the company beyond our funding. Break even wasn’t planned for at least another year, but we’re quite happy to be spot on the forecasted free/paid ratio.
We’re also bumping up the release of a Black Box appliance for small enterprises originally planned for much later in 2009. This is still under construction, but go ahead and ask me for more details if you’re interested in beta testing or a taking part in case study.
2. We’ve Cut Spending
Back in late December, we made some tough choices, moving our staff from full-time permanent positions, to on-call and consulting work. Only recently has our new formation stabilized: Francesco full-time on the product, Dani part-time on customer support, Olga part-time for the administrative tasks, Louise chipping in on the blog and me straddling the fence between product development and general administration.
I’ll be pruning the company page over the next couple of days to reflect this.
3. We’re Aiming for Slow & Steady
Rather than pouring resources into trying to get “magic traffic spikes”, we’re focusing inward on the product instead. It’s the better investment.
Right now we’re working on improving the experience for new users just getting started, and on completing those key developments we’ve already got underway. Are we going as fast as we originally wanted to? No (especially given #2). But slow and steady, we’ll win the race.